Hi! I'm Ima.
Welcome to my Portfolio!

Picture of Ima Ikuru in UIUC graduation attire
I am a curious data analyst and research scientist with a Mechanical Engineering and Geology background.
I am passionate about using data to solve complex problems and am always excited about an interesting find. Take a look around!



Projects
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Many passengers await a TTC bus arrival
TTC: Analysis of Toronto's Bus Delays
A deep dive into bus delays in the city of Toronto. Answering the questions "Where do bus delays occur?" and "Why do they occur at these locations?"


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Instacart logo
Instacart: Targeted Marketing Strategy
Answering key business questions, grouping instacart customers, and observing their purchasing behaviors to support the launch of targeted ads.


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Image showing a movie streaming site's home page
Rockbuster Stealth LLC: Online Launch Strategy
Querying a large database to uncover insights and provide recommendations for the online launch of an existing store.




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Image showing gloved hands holding a flu vaccine shot
CDC: Temporary Staffing Plan for the Upcoming Influenza Season
Excel-based Analysis to inform efficient distribution of temporary staff for the upcoming Influenza Season.



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Image showing video game consoles
GameCo: 2017 Marketing Budget Plan
Excel-based analysis of historic video game sales to inform the development of new products.



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